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Fast moving, medical advances are lengthening human lives, and people want the same for their companion animals. They are willing to invest in high-tech diagnostics such as advanced laboratory analyses, ultrasounds, MRIs, and CT scans to be followed by chemotherapy, radiation treatments, hydrotherapy, massage, acupuncture, laser treatments for chronic pain, often in repeated appointments.

 

Many clients seek out veterinarians certified in such therapies at specialized clinics. They expect intensive care, professional monitoring with incubation, tube feeding, intravenous fluids and meds at 24 hour emergency clinics if their veterinarian recommends any of these protocols, for even the chance it may extend their beloved pet's quality and length of life.

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As these pet owners and their companion animals enjoy longer quality lives, Boomers, Gen-Xers and Millennials become concerned about establishing future care in comfortable aging-in-place-together retirement communities where whoever outlives the other will have continuing care.